Pay per click
(PPC) is an internet
advertising model used on websites, where you, (the
advertiser), pay the host website when your ad is clicked
on by one of their visitors. With search engines, you,
(the advertiser), typically bids on a keyword
or a keyword phrase relevant to your target
market. Content sites commonly charge a fixed price
per click rather than use a bidding system.
Cost per click (CPC)
is the sum you, (the advertiser), pay to search
engines and other Internet
publishers for a single click on your advertisement when
it directs one visitor to your website.
In contrast to a organic
search result, which only seeks to drive a high volume of
traffic to one site, PPC provides purchase opportunities
wherever people may be surfing. It does this by offering
financial incentives (in the form of a percentage of
revenue) to affiliated partner sites. The affiliates
provide purchase-point click-through to you, the merchant.
This is known as a pay-for-performance model. If an
affiliate does not generate sales, it represents no cost
to you, the merchant. Variations include banner exchange,
pay-per-click, and revenue sharing programs.
Websites that utilize PPC
ads will display your advertisement when a keyword query
matches an your keyword list, or when a content site
displays relevant content. Such advertisements are called sponsored
links or sponsored ads, and appear adjacent to
or above organic
results on search engine results pages, or anywhere a
web developer chooses on a content site.
Among PPC providers, Google
Search Marketing, and Microsoft
adCenter are the three largest network operators. All
three use the "bid-based" model. Cost
per click (CPC) varies depending on the search engine
and the level of competition for a particular keyword.
PPC advertising model is open to abuse through click
fraud, although Google
and others have implemented automated systems to guard
against abusive clicks by competitors or corrupt web
Call or contact our full service
marketing and design team. We'll be able to help you implement
a pay-per-click campaign that will work with your website goals.
You Know ?
you have only 10 seconds to influence the average website visitor
to buy from you?
customers have often already done all of the research,
they are just looking for a supplier.
properly placed Pay-Per-Click ad will drive more customers
to your website so that they will buy from you.
have the skill and know-how your site needs to turn it into a
highly productive member of your sales team, and don't
worry, it will
work nights and weekends too.